Amazon has sent-out press releases for a big announcement on February 9th in New York City hosted by Amazon CEO Jeff Bezos. Since the event is being held in the Morgan Library, the big rumor is that the new Kindle 2 will debut. For Amazon this is big news since the Kindle was one of the big bright spots of the depressing 2008 holiday selling season.
One of the other interesting reasons that the Kindle is great for Amazon is that it appears to be incremental sales for the company. During a recent earnings call, Amazon's Jeff Bezos claimed that for every physical book Kindle owners purchase from Amazon they also purchase 1.6 to 1.7 e-books for their Kindle. It seems that the Kindle really gets owners even more involved in reading.
So what's in it for people like you and me that might buy a new Kindle 2? We've done a little research on the rumors and some sites like The New York Times and The Boy Genius Report have some interesting details.
1. According to The New York Times the big feature is the improved responsiveness of the display on the new Kindle. One of the key irritants owners of the Kindle 1 have is that when you click the "Next Page" button the Kindle screen goes dark for a second before the next page displays. The new display uses a new microchip and digital ink technology that - reportedly - does away with this issue.
2. In addition to improving responsiveness for reading, the new display also improves responsiveness for doing things OTHER than reading - for example browsing the Web and working with e-mail. The Kindle 1 Web browser was an "experimental" feature that handled text-based sites best. You could use G-Mail for example, but in the "mobile phone mode" which is primarily text vs. graphics based. The new screen technology seems to remove this barrier.
3. Keyboard is larger - based on "leaked" pictures posted on The Boy Genius Report, the new Kindle 2 keyboard is larger making it easier to work with the keys.
4. The scroll wheel is replaced with a track-ball. Again - checking out the "leaked" pictures of the Kindle 2 it appears the scroll wheel is replaced by a track-ball. We expect this means the way you might interact with the new Kindle 2 screen will be significantly different than the Kindle 1. Rather than using the screen in a "linear" fashion, the track ball will allow you to roam the screen and select text more easily for bookmarks, notes, etc. The new Kindle 2 track-ball might also make it easier to interact with web pages vs. the current scroll wheel.
Let's think about what we'd like to see in the new Kindle 2 as well!
A. Better web browsing - this seems to be covered
B. Built-in Media Player - allow selecting and playing of mp3 files vs. random play
C. Built-in ability to read .pdf files - Adobe .pdf is a universal file format for a lot of e-books. You can now read .pdf files by e-mailing them to your Kindle e-mail address. Google will convert them for a small charge
And the big question - will those people who now have Kindle's on back order get the new Kindle 2 when it is released?
We can only wait until February 9th to find-out!
Kindle: Amazon's 6" Wireless Reading Device (Latest Generation)
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